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Animalz Group

A new motorsport culture platform.

Media, travel, experiences and branded content through a team built for international race-week coverage.

Built from Brazil.
Connected to the world.

The structure to cover motorsport culture anywhere in the world.

Animalz runs filming, reporting, editorial, social video and travel planning as one operation, built to work wherever the calendar goes, anywhere in the world.

We focus on the culture around the race: the cities, the people, the brands, the trips and the moments that shape motorsport beyond the track.

Built from Brazil, connected to the world and made for the culture that does not end when the race does.

The traction is real
1.5M+

monthly views across the group's own channels

5

regions reached — a genuinely nationwide audience

90%

of the digital audience is Brazilian

Own brands, own events, own channels, with every number straight from the dashboards, no estimates. That's the structure now moving into motorsport.

Why Animalz Exists

Motorsport is not only about the race.

It is media, travel, culture, business and community.

Culture

We see motorsport as a culture shaped by content, cities, creators, brands, travelers and communities.

Structure

Production, reporting, editorial and travel run as a single operation, built to deliver from the first race week.

Business

We create practical paths for branded content, race-week coverage, travel interest and future commerce.

How We Operate

Built to produce from day one.

Animalz is entering motorsport with an operating base already tested in media, live coverage, community and owned events. The credibility comes from real production capability and a clear commercial system for partners who want to enter early.

1.4M+

Instagram views in 30 days

27,983

unique live viewers

1,300+

registered event participants

~15,000

estimated on-site circulation

Metrics come from previous Animalz sports, media and event operations in Brazil, including Instagram, YouTube and owned-event attendance records.

01

International coverage

A global operation, built to cover race-week context anywhere the calendar goes.

02

Production team

Videomaker, filming structure, transmission experience and a social video workflow running end to end.

03

Editorial engine

The Animalz is the editorial layer for F1, motorsport, race-week travel, culture and business context.

04

Operating proof

Before entering motorsport, Animalz operated sports media, live coverage and owned-event ecosystems with measurable audience and on-site movement.

What We Build

One group. Five clear fronts around motorsport culture.

We organize Animalz into practical business fronts: audience, brand services, travel, editorial authority and future commerce.

01
01

Animalz Racing

The audience and culture front: social video, hosts, race-week stories, community and motorsport life beyond the track.

@animalzracing
02
02

Animalz Media

The B2B front: branded content, audiovisual production, campaigns, activations and motorsport content strategy for brands.

Work with Animalz Media
03
03

Animalz Travel

The travel front: GP interest lists, race-week planning, international experiences, concierge and motorsport lifestyle journeys.

Join the Travel List
04
04

The Animalz

The editorial front: Formula 1, motorsport, race-week travel, culture, guides, business context and long-term SEO authority.

Read The Animalz
05
05

Animalz Store

The commerce front for products, collaborations and motorsport lifestyle drops, opening through interest lists as each drop goes live.

Register Store Interest

In simple terms: Racing builds audience, Media serves brands, Travel creates race-week journeys, The Animalz builds editorial authority and Store turns the culture into product.

Global Reach

Built to work anywhere the calendar goes.

Animalz is global by design. Brazil is home base, the team works wherever the racing calendar takes them, and race weeks around the world define the field of work.

01

Brazil

Our home base: creative direction, production and the operational core of Animalz.

02

Global Team

Hosts, reporters and creators working from wherever the story and the calendar take them, not tied to one region.

03

Global Race Weeks

Our target field of work: cities, circuits, brands, travelers, creators and stories around the motorsport calendar.

Brazil

Our home base: creative direction, production and the operational core of Animalz.

Home base for Animalz

Global Team

Hosts, reporters and creators working from wherever the story and the calendar take them, not tied to one region.

A team built to go where the calendar goes

Global Race Weeks

Our target field of work: cities, circuits, brands, travelers, creators and stories around the motorsport calendar.

Media, travel and brand opportunities around the calendar

Hosts & Presenters

The faces behind the content.

Animalz Racing TV is built on real people. Two hosts who live motorsport and turn every race week into content across YouTube, Instagram and every screen that matters. From Dublin to Brasília, this is the team putting a face to the brand.

Content creatorBased in Dublin, IrelandFerrari & Senna

I'm Bruna Villalva, a content creator powered by Formula 1 and motorsport. For me, racing was never a hobby. It's a language.

For more than three years I founded and ran F1 Na Veia, a project that grew into a community of over 50,000 people, with real daily coverage of Formula 1, F2, F3, F1 Academy, Endurance and Stock Car. Out of that came Senna na Veia, dedicated to the legacy of the greatest of them all.

Before I made a living from content, I studied Marketing and worked at Volkswagen do Brasil, where my love for the automotive world grew even deeper, and where I fell for JDM culture and drift.

I'm a Ferrari fan, and Ayrton Senna is and always will be my biggest idol. Today I live in Dublin, close to Mondello Park, where Senna raced early in his career. Marketing, content and motorsport in one person, here to get fans even closer to the sport that drives me.

Content creator & interviewerBased in Brasília, BrazilRed Bull & Verstappen

I'm Talita Leal, 23, and I've loved motorsport since I was a kid. I grew up inside my dad's mechanic shop, and that's where the passion for cars, speed and everything around this world was born.

Communication came just as early. I've done theatre since I was seven, and recently acted in Justiça on TV Globo, which made me completely at ease in front of a camera. Today I'm a model, content creator and interviewer at motorsport events, because I believe the essence of this sport lives in people's stories. My edge is improvisation and being natural, carrying the real emotion of each moment to whoever is watching.

My main work is influence marketing, plus content strategy, scripting, media plans and coordinating the media team across events at the Autódromo de Brasília. I follow Stock Car and Formula 1 closely, I'm a Red Bull and Max Verstappen fan, and I love the engineering side as much as talking to the people who make this world turn.

I'm completely at home in the male-dominated world of motorsport. Beyond racing I also work in fashion and tech, and I drive myself: right now I take drift lessons in Brasília and race a 17 HP kart. All of it only sharpened my communication, my content and my connection with every kind of audience.

Built For

Built for brands, travelers and partners shaping the future of motorsport culture.

01

Brands

For companies looking to enter motorsport culture early through content, coverage, partnerships and experiences.

02

Travelers

For people looking for curated race week moments, global racing destinations and motorsport lifestyle.

03

Creators & Partners

For hosts, creators, media partners and builders shaping the culture around racing.

Animalz Group global motorsport lifestyle and brand partnerships visual
For Brands & Partners

Become a founding partner while the formats are still being shaped.

Animalz gives brands a launch-stage opportunity backed by real operating proof. We are bringing a proven sports media and live-event model into motorsport, with previous work reaching 1.4M+ Instagram views in 30 days, 27,983 unique live viewers, 1,300+ registered event participants and estimated on-site circulation near 15,000 people.

We create commercial opportunities across branded content, race-week coverage, media production, editorial sponsorship, travel interest and launch-phase partnership programs for brands that want to help define the motorsport chapter from the beginning.

  • Branded Content
  • Founding Partner
  • Race Week Experiences
  • Media Production
  • Travel Partnerships
  • Editorial Sponsorship
  • Brand Activations
The Culture

Built for the global racing lifestyle

Gallery

Around The Track

Race week culture
01

Race week culture

Around the track
02

Around the track

Motorsport lifestyle
03

Motorsport lifestyle

Beyond the race
04

Beyond the race

Brand moments
05

Brand moments

Global racing lifestyle
06

Global racing lifestyle

Community and culture
07

Community and culture

Racing destinations
08

Racing destinations

Motorsport lifestyle
09

Motorsport lifestyle

Race week culture
10

Race week culture

Work with Animalz

Let's build something around the race.

We work with brands, travelers, creators and partners building culture around motorsport, race-week travel and global racing lifestyle.